Supporting Malaysian Retailers Go Global With Amazon

Amazon Global Selling and the Malaysia External Trade Development Corporation (MATRADE) are collaborating on e-Commerce trainings, resources, and programmes for Malaysian small and medium-sized enterprises (SME) retailers to support them in expanding their local businesses globally. An area of focus is the joint promotion of MATRADE’s eTRADE Programme 2.0, aimed to assist new companies in embarking on cross-border e-commerce and educate SMEs on how they can use the tools and resources offered to begin their journey selling globally through Amazon.

As part of this collaboration, Amazon and MATRADE recently hosted their inaugural webinar on how Malaysian sellers can seize the vast opportunities in e-commerce by selling to consumers in the United States of America (USA) and Singapore. With over 600 participants, Amazon and MATRADE plans to roll out two more sessions in June and August this year.

The government, through the Ministry of International Trade & Industry (MITI) and its agency, MATRADE, is supporting these efforts through eTrade2.0 Programme, which commenced in March this year, with the objective of enhancing exports by SMEs through e-commerce websites. Amazon on the other hand hopes to support Malaysian sellers to start exporting or increasing their current export business, assisting them in growing their presence in cross-border e-commerce.

Supporting Malaysia sellers through the eTRADE Programme

The eTRADE Programme 2.0 is an enhancement of the eTRADE Programme under the 11th Malaysia Plan (2016-2020) that is aimed at accelerating exports via sustained participation on cross-border e-commerce channels. Under the 11th Malaysia Plan, the eTRADE Programme has benefitted 3,358 SMEs and has successfully generated RM320 million worth of exports. Exports were to more than 40 countries, consisting of both traditional and emerging regions like the USA, Japan, China, ASEAN, Bhutan, Papua New Guinea, and Mauritius. Major products exported include food and beverages, toiletries and cosmetics, furniture and apparels, garments, and accessories.

Globally, more than 1.9 million SMEs sell on Amazon’s online stores, making up close to 60% of Amazon’s retail sales. Through Amazon Global Selling, companies interested in selling cross-border on and can tap into Amazon’s expertise through its suite of seller resources and consultations to hone their e-commerce capabilities and capture new business opportunities. 

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