MCIS’ Virtual Run Continues To Raise Awareness On Fitness And Health

The MCIS Life-Malaysia Women Marathon 2021 (MCIS Life MWM 2021) held recently has attracted many first-timers attempting to take on walking, jogging, running and cycling activities as part of their regular fitness regime.

Debuting for the first time as a virtual event in line with the Government’s call to avoid large gatherings, this year’s race saw more than 1,000 participants from all age groups signing up in pursuit of individual fitness goals in the present pandemic era.

Karen Loh, MCIS Life MWM 2021’s Program Chairperson said anayllising the data post-event closure. we’re pleasantly surprised that our decision to take on the virtual avatar for this year’s race and open up categories for those who wish to walk, run, jog and cycle apart from the traditional full marathon, was well received.

The non-competitive nature of activities appealing to a huge part of our society is the major reason the MCIS Life MWM 2021 attracted newcomers as well as returning devoted fans of the women empowerment themed event.

Meanwhile, Chief Executive Officer and Managing Director of MCIS Life, Prasheem Seebran added, “This positive development is encouraging news given that there is an intensified awareness among people on the need to maintain good health through balanced nutrition, exercise and reinforced immunity to minimise the threat of illnesses at large including the present pandemic.”

Officially launched on March 8, members had more than a month to fulfil their pledged distances through consistent training regimens while adhering to current regulations on physical distance, avoiding high-risk sites listed as Covid-19 hotspots, and etc.

At the final tally of the MCIS Life MWM 2021, Chong Mei Sze, an avid runner since 2016, emerged as the winner bagging the prize of a sponsored trip to participate in the Shenzen International Marathon 2021.

 “Shenzen International Marathon is scheduled to take place in December this year and against the rising number of Covid-19 cases around the world, we have also taken the liberty to offer Chong the option of joining the international event next year (2022) as the safety of our participants remain our main concern,” Prasheem said.

On the side lines of the virtual sporting event this year, a number of other initiatives and engagement activities centered on the theme of ‘health, wellness and fitness’ were carried out.

Deborah Fiona Nonis from Bandar Utama was featured in the ‘New Norm New Me’ campaign, which was launched alongside the MCIS Life MWM 2021, showcasing her self-transformation journey as she pledge 150 km distance to 2450 km distance after reaching the halfway point. 

Among other winners is of that Crystal Cheam who was 34 weeks pregnant (as of March 8 2021) completing a 10km run as part of her pledge to commemorate International Women’s Day 2021’s theme of #ChooseToChallenge as well as the determination showcased by Ainaa Amira, who despite being under rehabilitation care post a sports injury surgery, completed a total walking distance of 100KM.

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