Lazada Partners MoF and MDEC To Support SMEs Through Online Initiatives

Lazada is joining hands with the Ministry of Finance (MOF) and Malaysia Digital Economy Corporation (MDEC) once again to support local small and medium enterprises (SMEs) and products through this year’s ‘Shop Malaysia Online’ and ‘Go-eCommerce’ initiatives that will run concurrently from 1st July – 31st December on Lazada.

Lazada’s ‘Shop Malaysia Online’ campaign will actively promote local businesses and products on the platform with exciting 50% discounts vouchers and Crazy Flash Sale, along with Daily Free Shipping to encourage Malaysians to shop and support “local” as part of the “Shop Malaysia Online” campaign. While Lazada’s Go-eCommerce campaign will help support SMEs on the fence of going digital to flatten their barriers of entry further. On top of the campaign incentives, new sellers will also leverage Lazada’s enhanced Pintar Niaga stimulus package with benefits worth RM1,500, zero commission and startup cost to leverage the vast benefits of eCommerce on Lazada during the campaign.

“The spread of the global pandemic has undoubtedly affected the economy. We saw local communities playing an active role to spur economic recovery through online consumption, with sales of close to RM130 million during the Shop Malaysia Online campaign on Lazada last year. We are pleased to collaborate with the Ministry of Finance and MDEC once again to provide exciting incentives for shoppers to continue to support local businesses on our platform. We have also been focusing on helping local businesses in their digitalization journey as they continue to navigate through the economic and social disruption caused by the pandemic,” said Darren Rajaratnam, Chief Operating Officer, Lazada Malaysia.

“MDEC holds steadfast to its resolve to equip and enable Malaysian businesses to navigate and thrive through these business unusual times. With strong support from the Government and effective public-private collaborations, we aim to further catalyse the growth of eCommerce in Malaysia and of equal importance, sustaining livelihoods and jobs in the process. Together, we can accomplish the goals of MyDIGITAL and place us firmly on-course towards Malaysia 5.0; a globally competitive digital nation, anchored on inclusivity, sustainability and shared prosperity, firmly establishing Malaysia as the Heart of Digital ASEAN,” said Surina Shukri, CEO, MDEC.

“Lazada was the first eCommerce platform to provide support for local businesses during the first and second Movement Control Orders, investing more than RM50 million through our Pakej Kedai Pintar stimulus packages. We have continued investing and supporting the MSME community over the last 18 months through various initiatives and partnerships with MDEC and the local government. Since then, there has been a more than 300% increase in new MSMEs onboarding our eCommerce platform, future-proofed thousands of local businesses and enabled local MSMEs to adapt and pivot into recovery and growth mode,” added Rajaratnam.

The Lazada’s ‘Shop Malaysia Online’ campaign will offer additional incentives to consumers when they shop ‘local’ online with 50% discounts on vouchers and Crazy Flash Sale, and daily Free Shipping all day via this link.
Adding on to the excitement, Lazada Wallet users can take part in the Wallet Heartbeat Experience contest to win special prizes from Photobook, KaoDim and Pacificia. Each Lazada Wallet transaction qualifies as one entry.

Even more extensive than the previous edition, this year’s ‘Shop Malaysia Online’ campaign is a sale Malaysians won’t want to miss out on. Shoppers can enjoy storewide 50% off vouchers from top brands such as Senheng, Old Town White Coffee, Khind, Secret Recipe and Fipper from 1st July until 2nd July. Shoppers can also look forward to daily Brand Mega Offers, Coins cashback and 55% Wallet Sundae Vouchers.

With the nationwide lockdown and local travel restrictions, Lazada aims to support these affected local industries and businesses by increasing their presence on the platform and connecting them with more than 1 in 3 Malaysians who currently shop on Lazada.
‘Go-eCommerce’ with enhanced Pintar Niaga stimulus package on Lazada.

The Go-eCommerce initiative on Lazada, jointly funded by Lazada and MDEC, will help nearly 40,000 local MSMEs start their digital journey and increase their exposure and sales through the program’s curated incentives.

To be eligible for this campaign, individual sellers must be Malaysian MSME*. Local businesses who are looking to pivot online are encouraged to sign up here: From 1st July, new sellers that go digital with Lazada through the Go-eCommerce campaign will be entitled to an enhanced Pintar Niaga stimulus package with benefits worth up to RM1,500 along with:
0% commission and listing fees
Free RM300 sponsored Discovery Credits
Free Shipping vouchers for 30 days.

All new sellers will receive additional guidance and support for the first 90 days from a dedicated Lazada incubation support team to further ease the onboarding process. They will also have full access to Lazada’s suite of tech and innovative digital tools, seller training and education via Lazada University and marketing campaigns to help them connect and expand their customer outreach and differentiate themselves on the eCommerce platform.

“We must turn the challenges brought about by the pandemic into opportunities for MSMEs to prepare for the future through digital transformation. Lazada has the ability and responsibility to use digitalization to help sustain them and make the economy of small business more dynamic and sustainable,” said Magnus Ekbom, Chief Executive Officer of Lazada Malaysia.


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