Plantonic and DKSH Expand Strategic Partnership To Malaysia

DKSH Business Unit Consumer Goods, the leading partner for FMCG companies seeking to grow their business in Asia and beyond, is expanding its partnership with Plantonic Singapore Pte Ltd to introduce Plantonic, a Singapore-grown organic fertilizing plant essence, to Malaysia.

With this partnership expansion, DKSH Malaysia will provide full Market Expansion Services from marketing and sales to distribution and logistics as well as after-sales services for Plantonic. Leveraging the ease and today’s popularity of online purchases, this revolutionary plant tonic will be made available first on e-marketplaces like Lazada and Shopee, which are DKSH’s eCommerce partners.

At a later stage, the distribution of Plantonic to the modern trade channels is planned to follow suit. Made from all-natural and plant-based ingredients, such as shilajit – a type of mineral-rich resin that contains natural antibacterial properties – seaweed, ginseng root, fruit peel, seed extract and tea leaves, Plantonic fertilizing plant essence is suitable to be used on all types of plants and trees as an organic fertilizer, natural pest repellent and soil revitalizer. It can also cure viruses and diseases found in plants.

Eric Tan, Founder and CEO, Plantonic, said: “We aim to fill a gap in the home-gardening market by creating a natural and non-toxic solution that is beneficial for plants and kind to the environment. Plantonic is one of its kind and is also safe to use around humans and pets. With DKSH’s expertise and proven track record, we are confident that we can continue the success that we have achieved together in Singapore here in Malaysia.”

Puneet Mishra, Vice President, Fast Moving Consumer Goods, DKSH Malaysia, said: “With consumers spending more time at home lately, there has been a surge in the home-gardening trend. The expansion of partnership with Plantonic is timely because we anticipate a healthy demand for this revolutionary organic plant fertilizing essence. We are fully committed to driving market penetration of this innovative product to our local consumers.”

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