Honda Sees 52% Dip In Sales

Honda Malaysia Sees Downturn in Business During Extended Lockdown
Honda sees dip in sales during lockdown

Honda Malaysia’s car sales for the period of May to July 2021 declined 52% year-on-year
101 Honda authorised dealers and their staffs are severely affected

Honda Malaysia has seen a decline of 52% in car sales for the year-on-year period of May to July 2021 selling about 5,700 units in this period compared to close to 12,000 units sold in the same period last year when the country was under Conditional Movement Control Order (CMCO) and Recovery Movement Control Order (RMCO).

“With only certain after-sales services allowed and sales and manufacturing operations on halt, it is no surprise that sales have plunged,” says Honda Malaysia Managing Director and CEO, Ms Madoka Chujo.

“The prolonged business closure has also impacted Honda Malaysia’s new model production due to no testing conducted in the manufacturing facility.

“Furthermore, the Company’s supply chain and exportation of parts are also affected. The automotive industry supports a wide network of local components and parts suppliers that comprises a few tiers.

“These suppliers might not be able to sustain their operations and this will subsequently affect the overall supply chain. The current extended lockdown and no visibility on business resumption timeframe have impacted planning and overall investment of the automotive marques,” Ms Chujo says.

The Company has closed its business operations comprising Honda Malaysia’s plant in Pagoh, Melaka, sales office and dealer showrooms since June 2021 to comply with the implementation of Full Movement Control Order (FMCO) by the Government due to the drastic rise in COVID-19 cases.

During this period, the after-sales services are allowed to operate at dealerships nationwide with minimal manpower and only selected after-sales services are available by appointment. To ensure the process is with minimum contact and easier for customers, the HondaTouch application enables customers to make their appointment through a more systematic approach.

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