Malaysia Takes Part In ASEAN Online Sale Day For Second Year

eCommerce for SME’s was the idea behind the ASEAN Online Sale Day which was launched last year. During that time Malaysian businesses who took part saw more than 600,000 transactions taking place spanning across more than 46 million products from sectors like household goods and appliances, fashion and accessories products, as well as food and beverage. The sales turnover was recorded at more than RM100 million!

This encouragement led to Malaysia once again joining the 2 day online sales day which is held in August in conjunction with ASEAN Day. e-Commerce has become a savior during these times of pandemic where traveling is risky and with international borders still closed. In order for goods to flow uninterrupted, digital platforms can play a significant role where buyers and vendors could make their orders from their country. This year the event will take place from 8 August to 10 August and for Malaysia the participation will be jointly coordinated by the Ministry of International Trade and Industry and Malaysia Digital Economy Corporation, with support from Malaysia External Trade Development Corporation.

The online shopping event will be organised by all ten ASEAN Member States through a globally-accessible dedicated portal, which will enable each AMS to highlight their home-grown businesses on a digital Country Pavilion. Malaysia’s Pavilion will feature products and services from 53 local enterprises on e-commerce platforms such as BuyMalaysia, Alibaba.com, DesaMall, Lokein, PG Mall, Shoppymore, eJazmine, Shopee Malaysia, Zalora Malaysia, Tourplus, Minebizs, EasyStore, DagangHalal, Digasto, Halal Street UK, Elokal, TRAPO, Hanker Foods, SiteGiant, PayHalal, Pazarme and Youbeli.com. In addition, MATRADE will also organise its Electronic Business Linkages, or eBizLink, programme to facilitate the business matching of Malaysian companies with buyers from all over ASEAN.

MITI Secretary General, Datuk Lokman Hakim Ali noted that “Malaysian businesses participating in the AOSD 2021 will stand to gain from further expansion of their customer base within and possibly, beyond ASEAN. Coupled with MATRADE’s virtual business matching and pitching sessions, MITI is optimistic that this initiative will bring tangible benefits to our local SMEs.”

ASEAN is home to 675 million people and 400 million of them are online. This is not only a huge market, but also a familiar one for local businesses.

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