Malaysia Airlines recorded a positive 23% in direct operating margins despite the year the impact of the on-going pandemic on the back of its collaboration with the leading travel technology company, Amadeus Revenue Management Control Systems.
Dersenish Aresandiran, Global Head Revenue Management of Malaysia Airlines, says, “2020 was a challenging year, but we achieved an increase of 14% in yield in these unprecedented times with predominantly domestic operations.
“We focused on an effective revenue and sales initiative that helped us drive stronger direct operating cost margins on the domestic operations resulting in a 23%.”
MAS partners with Amadeus to deploy effective Revenue Management controls which leads to a significant improvement to its profit margins.
The partnership involves deployment of Amadeus’ Advanced Availability Solutions and Altéa Revenue Availability with Active Valuation for more targeted, tailored offerings on flights, ancillary services, and others.