Celcom Picks Informatica As Preferred Data Governance Partner

As data becomes the new frontier for mobile network providers, managing the world of information and more importantly assuring security is never compromised, becomes an extremely complex task with only a trusted handful or companies are able to deliver.

In selecting a reliable partner, Celcom Axiata is roping in Informatica an enterprise cloud data management leader, to enhance its data governance program. With solutions offered by the data management firm, Celcom will be able to automate the governance of millions of subscribers and service data that it currently has to deal with on a daily basis. This in turn will allow the telco to provide more accurate and trusted data across business and IT users, this will in turn help foster greater collaboration, perform analytics and business-critical decision making, and provide greater experience and outcomes to its subscribers.

Celcom has been playing a key role on driving stronger digital advocacy in Malaysia, boosting its technological capability and innovations to accelerate digital adoption within the digital ecosystem. It will also meet the compliance requirements set by the Malaysian Communications and Multimedia Commission (MCMC), with regulatory reporting expected to be significantly reduced from approximately 150 manhours to approximately five manhours through the automation and governance tool.

Datuk Kamal Khalid, Chief Corporate & Transformation Officer of Celcom Axiata Berhad said “Celcom has a clear focus on driving operational excellence and growth through innovation, digitalization and new business areas. As we place great importance on acquiring high-quality and trusted data in our digital transformation journey, our collaboration with Informatica will ensure the delivery of the highest standard of service experience to our customers.”

In this unprecedented time, data has become even more valuable for businesses to carve a niche for themselves in the accelerated digital economy and be prepared for the post-pandemic future.

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