Digitalisation Training to Empower Women Entrepreneurs

Datuk Wira Mas Ermieyati Samsudin

The Entrepreneur Development and Cooperatives Ministry (MEDAC) is helping more women entrepreneurs to master e-commerce skills , raise their income and increase marketability  through the Women Netpreneur programme organised by its agency, SME Corp Malaysia in collaboration with  Gorgeous Geeks, a non-profit special interest group.

Deputy Minister Datuk Mas Ermieyati Samsudin said that the programme is indeed relevant now  to support women entrepreneurs in their business digitalisation journey, especially for those who have been affected by the pandemic.

Citing statistics from the Statistics Department, she said women owned 20.6 per cent of business entities in Malaysia, adding that women have contributed significantly to the country’s economy.

“Women-owned businesses contributed RM69.1 billion to the country’s Gross Domestic Product and created 786,132 jobs, with salaries totalling RM11.1 billion,” said Mas Ermieyati

“In these challenging times, we have to get women entrepreneurs prepared for digital transformation.

She hopes that women entrepreneurs can grasp this opportunity to leverage on digitalisation and technology as tools for productivity, efficiency and competitive advantage  while boosting their business cash flow.

As of July 2021, 2,280 women entrepreneurs have taken part in the programme, and 80 per cent of them have successfully participated in e-commerce platforms such as Facebook, Shopee and Lazada.

Meanwhile, SME Corp chairman Datuk Seri Syed Hussien Al Habshee said due to encouraging response, the programme will be continued from August till November this year.

Picture Source: nona.com.my

LEAVE A REPLY

Please enter your comment!
Please enter your name here