Malaysia External Trade Development Corporation (MATRADE) aims to facilitate high-value, cross-border halal trade digitally at the upcoming Malaysia International Halal Showcase (MIHAS) in September as part of its commitment in strengthening Malaysia’s position as the world’s halal hub leader,
“Digitally enabled trade is the way forward and is key in rebuilding Malaysia’s economic resilience. In keeping up with the current trend and due to the current pandemic situation,
MIHAS this year will spearhead the digitalisation agenda for the Halal industry in bringing patrons, investors and trade partners under one virtual platform. Since its inception in 2004, the event has been progressively profiled as the marquee of the halal sourcing platform, attracting over 1,000 exhibitors from 44 countries who participated in the last edition of MIHAS in 2019.
We look forward to fortifying Malaysia’s position as the global halal hub with another successful showcase this year amid the challenging environment,” said MATRADE CEO, Mohd Mustafa Abdul Aziz.
MIHAS 2021 has kicked off as scheduled with its weekly preview sessions organised by MATRADE, commencing every Wednesday from 11th August to 1st September. In partnership with MIHAS 2021 collaborative partners, namely Bank Islam Malaysia Bhd (BIMB), Standard Chartered Bank Malaysia Bhd, Halal Development Corporation Bhd (HDC) and CIMB Bank Bhd (CIMB), the sessions aim to provide audiences with brief insights on the relevancy of Halal to Small and Medium Enterprises (SMEs), Exports, Technology Adoption and Sustainability.
Building on the momentum, MIHAS 2021 virtual Knowledge Hub will continue from 10th to 12th September 2021, beginning with sessions for Malaysian exporters to get up-close with MATRADE Trade Commissioners from markets such as South Asia, MENA, West Africa, Central Asia and Europe for the opportunity to explore potential Halal export opportunities, with MIHAS 2021 as a catalyst.
In addition to that, a line-up of thought-provoking dialogues on Halal related topics of interest are well outlined, covering Islamic financing, innovation and business sustainability, digital technologies and the role of women entrepreneurs in the Halal economy, among others. Prominent policy makers, strategic thinkers, renowned academicians as well as industry leaders and influencers are eager to offer their perspectives and thoughts, which will be streamed live over three days.
