Bigo Live E-Commerce Initiative To Drive Social Commerce Growth in Malaysia

Bigo Live, the global leading live streaming platform, today announced the official launch of Bigo Marketplace, a new e-commerce initiative aimed at helping local Malaysian micro-enterprises and small and midsize businesses (SMBs) leverage the platform’s growing user base to increase brand exposure and facilitate sales conversions.

The launch follows the conclusion of Bigo Live’s first e-commerce online marketplace event, Bigo Pasar Malam, where Bigo Live users were able to participate in livestream sales sessions simulating the Malaysian night market experience. Held on 30 July and 6 August 2021, Bigo Pasar Malam saw over 100 Bigo Live broadcasters offering products for sale from their own businesses.

These products ranged from clothing, snacks, gadgets, accessories, homeware, as well as cosmetic and skincare products. 

With Bigo Marketplace, Bigo Live has launched a new feature called “Shop” on the Bigo Live app which users and broadcasters alike can access for an easier and convenient shopping experience.

The “Shop” feature is currently available to vendors who have already signed on to the Bigo Marketplace program and enables them to direct Bigo Live users to their brand or product’s website during their livestreaming sessions.

As the “Shop” feature is currently in its Beta stage, it is currently available to registered users, broadcasters, and vendors.

“Malaysia is among the top e-commerce markets in Southeast Asia. Following the success of Bigo Pasar Malam, where the event drew in between around 150,000 to 200,000 views for our vendors during each session, and observing certain vendors who managed to sell more than 100 items within 2 hours, we decided to launch Bigo Marketplace as we recognised the potential of livestreaming as a key contributor to Malaysia’s e-commerce industry,” Bigo Live spokesperson says

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