Local Startup Raises RM1 Million from Kuber Ventures Singapore

Local Startup Raises of RM1 Million from Kuber Ventures Singapore
Azleen Abdul Rahim, Marketing In Asia

Malaysia’s digital content platform Marketing In Asia raised RM1 million with investment from Kuber Ventures, a Singapore-based venture studio by the founders of SCIKEY.

“Now, we will grow beyond just content. Our vision is to become the go-to platform for brands and content creators when it comes to all-things marketing,” says Azleen Abdul Rahim, Founder and Brand Strategy Director of Marketing In Asia.

Marketing In Asia anticipates the growth of its content creators and customers for its platform-enabled marketing solutions will be significant in the next 12 months.

“We plan to have a bigger team here in Kuala Lumpur. The same goes for regional editors. From just two, Jennette Cajucom in the Philippines and Kartina Rosli in Singapore, we will add more editors from each country across Asia soon,” says  Azleen. 

Founded in 2017, Marketing In Asia offers its platform to help content creators grow their online presence and authority through authentic content. According to Marketing In Asia, there are more than 1,500 content creators using the platform’s services, generating more than 1 million impressions worth of content consumption monthly. 

The fresh capital will expand the platform’s tech and content-related capability, scaling its platform-enabled marketing services and deepening its reach across Asia.

“Technology has become the backbone of marketing over the last decade. We are committed to make Marketing In Asia a delight for our patrons, members, and customers by enhancing creativity through innovation and a tech-driven ecosystem. 

“This century belongs to Asia, and Marketing In Asia will amplify the voice of the brands and content-creators in Asia across the world. Marketing In Asia’s unique business model and tech will be an inflexion point in the marketing and content space in Southeast Asia, and we are excited about what Azleen and team are building,” Alok Kumar, the Managing Partner of Kuber Ventures, says.

Raymond Siva, Senior Vice President of Investment and Brand, Chief Marketing Officer, MDEC says Malaysia possesses all the necessary capabilities, capacities and facilities as well as sound policies for investors to land and expand, further driving the digital economy into high gear. 

“When it comes to distributing content, user preferences have evolved over the last few years. Today they expect more exposure for their content after spending a decent amount of time creating it. And they are aware that creating content just for their website is not going to cut it anymore. 

“Therefore, they are creating it on content platforms like Marketing In Asia. There’s more exposure here because we know how to acquire traffic better and thereby to help creators with very high exposure and more avenues to monetize their content eventually,” says Azleen.

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