As vaccinations around the world been administered at a fast pace, many countries are looking to open their borders and resume travel with more air travel bubbles being initiated.
When that happens, Singapore Arlines (SIA) will have some new and familiar hawker favourites that they will be adding to their menus.
In collaboration with some famous Singapore hawker brands, SIA will be featuring favourites such as Boon Tong Kee’s Chicken Rice, Song Fa Bak Kut Teh and Kok Kee Wonton Noodle on their flights.
Passengers flying First and Business class can also look forward to Bismillah Biryani Restaurant’s Chicken Dum Biryani, Qiu Lian’s Ban Mian and Beach Road’s Prawn Noodles.
Starting from September 2021, each hawker dish will be available on rotation on the inflight menu in first class and business class on selected flights departing from Singapore. There are also plans to introduce popular dishes by other famous brands in the coming months.
This initiative is also a celebration of Singapore’s Hawker Culture, which was added to the UNESCO Representative List of the Intangible Cultural Heritage of Humanity in 2021, said the airline in a release.
SIA has also partnered with local media production and distribution companies such as Encore Inflight, Mediacorp, and MM2 Entertainment to offer more Singaporean content in its KrisWorld in-flight entertainment system. This will include Singaporean movies, documentaries, TV series, music, and podcasts.
SIA has also worked with Scent by SIX, a Singapore artisanal perfume label, to develop a signature scent for the airline. Dubbed Batik Flora by Singapore Airlines, the scent includes floral notes from flowers in SIA’s new batik motif and aims to provide “a unique sensory experience” for the airline’s customers.
The scent will be progressively introduced at key customer-facing SIA locations from October 2021, starting with the SIA service centre at ION Orchard. Customers will also be able to enjoy this signature scent at SIA’s redeveloped SilverKris Lounge at Singapore Changi Airport Terminal 3, when it reopens.
