Multitasking and distractions are everywhere when people are on video calls, says a survey released by Uniphore today.
The survey results reveal Malaysian consumer perspectives on the challenges and opportunities for video conversations.
About two-thirds (62%) of Malaysian consumers reported they spent significantly more time on video last year than in prior years.
However, the most intriguing part is the participants admitted to doing a wide range of nonprofessional multitasking, personal tasks and other projects during video calls, including web surfing, online shopping and social media scanning.
Surprisingly, they also reported the following activities during video calls:
● Watching YouTube + Streaming (54%)
● Read social media/online news (52%)
● Going to the bathroom (40%)
● Online shopping (31%)
When asked about the factors they dislike about conducting a video call, respondents cited they prefer to be able to multitask during video calls (30%).
Being ‘camera-ready was also identified as a key issue: 29% of respondents don’t like seeing themselves on camera and 29% of Malaysians also dislike having to “get ready” for video calls.
Lastly, respondents noted challenges with video calls – more than two-fifths (41%) of respondents claimed they couldn’t tell if others on the call were engaged or not and 29% said they couldn’t get their point across.
