In its third Tech-Talk webinar series, themed The New Reality of an Endemic: Unlocking Post-Crisis Growth through Innovation’ Cyberview Sdn Bhd brought a host of panelist together to discuss on how with WHO viewing Covid-19 will likely become an endemic, where businesses can seize the opportunities that could arise from the transforming market landscapes.
The panel session focused on the realities of the looming endemic and how businesses can gain long-term advantages through innovation and R&D to remain resilient. The panellists were Aizat Rahim, Business Director, Finnext Capital Sdn Bhd; Ammar Zolkipli, Partner, Itxotic Sdn Bhd; and Shafinaz Salim, Head of Technology Hub Development Division of Cyberview Sdn Bhd.
During the session, it was brought to attention on the need to pivot and scale rapidly and access how R&D&C can turn business ideas into lucrative offers. IN this aspect Cyberjaya is well-positioned as a sandbox with its living lab capabilities and infrastructure that can facilitate R&D and innovation opportunities for businesses, including larger industries. It also offers companies cross-collaboration opportunities between various technology areas like Smart Mobility, Smart Healthcare and Digital Creative for the creation of even more new possibilities.
Panelist raised the need for digitalisation how it was compulsory for businesses to stay afloat as industries across the spectrum observe and embrace this shift progressively. For traditional businesses, especially those with less constraints in terms of regulations are much quicker in adopting technologies and this shows that policies play a key role in enabling digital transformation.
However before any of these progressive ideas are put into action, companies companies must first strengthen their businesses continuity plans and look into cost-cutting measures as well as close monitoring of operational and revenue cycles. Essentially, businesses need to accommodate what their customers are looking for based on the industries they are fulfilling and ensure that digitalisation starts from within. eCommerce hesitancy were some of the challenges keeping this business from growing, these companies have to be customer-centric to adapt and sustain.
With SOP being a part of life now and in the future, the group shared on the significance of digital application in industries such as manufacturing. Ammar noted “one of the biggest challenges for industrial operations is following restrictions and regulations. The adoption of technologies enables businesses to comply with SOPs as well as overcome other challenges that may rise from the shift in market demands. The rudiments of technology adoption include strong policies and long-term programmes to ensure local industries remain resilient in these changing times.”
As part of Cyberjaya’s new masterplan, Cyberview introduced a Collaboration Campus which is a designated area that will become the initial iteration of the development of the three technology clusters – smart mobility, smart healthcare and digital creative – in a single zone.
The CoSpace Soft Landing Zone which is also a part of the campus is a crucial component serving as a new launchpad that is tailor made for startups, technology companies and ecosystem partners. The Zone serves as a temporary set-up for local businesses while they finalise their innovation strategies and long-term investment plans in Cyberjaya. It also offers ease of entry for foreign companies into Malaysia by allowing a faster, quicker, and convenient process for them to penetrate new markets within the country as well as the region.
