Assuring Consistent And Quality Digital Experience Nationwide – Part 2

Ensuring No Disruptions

Celcom has also ensured that the experience of their customers will not be compromised throughout this exercise.

The telco is working with the Malaysian Communications and Multimedia Commission (MCMC) to spread the awareness by communicating the 3G sunset efforts to their subscribers through multiple platforms such as the Celcom Life application, websites, emails, letters to corporate clients and via SMS.

Pilot tests have been conducted at selected areas and business customers have also been offered various digital tools to upscale their business digitally.

These digital tools include cloud-based e-POS, electronic payment, digital marketing solutions and additional productivity tools such as tablets and Microsoft Office365.

Celcom has also reaffirmed its commitment to ensure their users will be able to experience the best digital experience with a capable 4G device. As part of the government’s initiative, the Jaringan Prihatin package offers Malaysians a variety of 4G device packages that are affordable for consumers to switch their 3G devices to a 4G smartphone.

For businesses, Celcom is actively reaching out to their customers to facilitate with the migration to 4G. In addition to this, the telco is also offering device subsidies and providing dedicated Helpdesk support to further smoothen the migration to 4G.

Up To RM360 Subsidies with Celcom

Celcom’s Jaringan Prihatin programme offers an extra RM60 rebate (up to RM360 rebate) for prepaid and postpaid customers until 31st August 2021. This is in addition to the Government’s Bantuan Prihatin Rakyat programme that offers subsidies of RM300 for eligible households and RM180 for eligible individuals. Supported by Celcom’s widest network coverage, the programme enables Malaysians from all walks to life, to be digitally connected with a brand new 4G device and unlimited Internet access.

Eligible Celcom postpaid and prepaid customers with Jaringan Prihatin monthly internet passes or plans will also be able to enjoy free 2GB Internet for one hour daily via the Celcom Life app.

Challenges Ahead

The telco also highlighted several challenges in carrying out the transition which includes harsh terrains and challenging geographical landscape for infrastructures to be deployed in remote areas. This also requires the collaboration of industry players and the support from the government and state governments.

In addition to that, consumers will also need to be educated on the benefits of 4G such as VoLTE and digital services, and the need to adopt newer devices that can support 4G instead of relying on 3G alone.

Regardless, the telco is more committed than ever in putting all efforts to ensure the 3G network sunset initiative will be successful and customers will be able to continue using their services on available networks with minimal impact.

To learn more about Celcom, visit their website, LinkedIn, and Facebook page.

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