Build Your Brand Now!

According to Bain & Company, there will be 350 million digital consumers in Southeast Asia at the end of 2021 compared to around 310 million at the end of 2020.

This Is The Time To Build Brand Recognition

Malaysian consumers are the biggest spenders online and they are open to discovery of new products and services making it possible for entrepreneurs to develop brand loyalty to some extent.

According to Facebook and Bain & Company’s annual SYNC Southeast Asia report, Digital spending per person is up 47 percent compared to last year, with overall e-commerce sales set to further increase by 1.3 times by 2026.

Malaysian consumers are not only spending more online as forecasted in 2020, but there’s also a continued accelerated adoption of online as a channel for shopping with 46 percent of them using online as a primary purchase channel.

This lays the foundation for companies to take up the opportunities to build their brand and be connected to consumers on what matters most to them.

“At Facebook, we bring solutions to businesses to help people easily discover and buy the things they are most likely to love,” says Nicole Tan, Country Director, Malaysia at Facebook

Tan says the digital transformation is here to stay and Malaysia is taking the lead to be the most digitized nation in South East Asia. 

“As consumers ’purchase journey and digital lifestyle is evolving, it’s important to reimagine consumer engagement.”

The study also shows the immense potential to build brand loyalty and growth as the e-commerce market remains fragmented. 

In 2021, savvy Malaysian consumers are shop-hopping across 7 websites before making a purchase decision — a notable 1.8 times increase from an average of 4.8 sites in 2020.

According to Bain & Company, there will be 350 million digital consumers in Southeast Asia at the end of 2021 compared to around 310 million at the end of 2020.

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