LazMall which functions as a virtual mall for official brand partners on Lazada, including Nike, Nestlé, Philips, Estée Lauder, La Mer, and much more is getting applause from these partners.
Established brands are satisfied with the level of protection offered by LazMall, says Chew Soi Ping, Executive Director of Sales, Nestlé Malaysia.
“Being on LazMall enables our customers to have that assurance of brand authenticity in the digital space, which is especially important now more than ever as Malaysians shop for groceries online more frequently.
“When online shoppers purchase from Nestlé brands’ flagship LazMall stores on Lazada, they are able to have peace of mind, knowing that our products adhere to stringent quality control and are certified halal,” says Chew.
By tapping the LazMall icon on the homepage, shoppers can browse through a directory of brands on the LazMall channel, where Brand Mega Offers are available 24 hours every day at competitive prices.
Customers can also identify LazMall brands through a built-in digital tag that’s visible on the product title and store page. Every product with the LazMall tag hosted on the LazMall channel comes with a 100% authenticity promise by Lazada, backed by a 5 time money-back guarantee for Malaysian buyers if a product is verified as a counterfeit.
There is also an added layer of protection for the customer because all LazMall products have a 15-day free return promise too, which enables customers to return items that are damaged, defective, expired, or suspected fakes, to be verified by the brands directly without having to bear any additional shipping fees.
Ken Yamada, General Manager, Nike Direct Digital Commerce, Southeast Asia and India, says: “Nike’s mission is to bring innovation and inspiration to athletes around the world. There’s a huge opportunity to accelerate Nike’s digital presence in Malaysia and serve our athletes with speed and precision. I’m excited that we can offer a reflection of Nike’s mission in our products reliably and authentically to our consumers in Malaysia with confidence through the official Nike Flagship Store on LazMall.”
On the other hand, Ipek Akinci, District Leader of Singapore, Malaysia and Emerging Markets, Philips Domestic Appliances Malaysia, says LazMall is a key component for our online customers’ shopping experience. “The LazMall channel and product tags enable online shoppers on Lazada to identify and purchase authentic Philips products, along with our brand commitment, including our product warranty and SIRIM approvals.”
The rising momentum of LazMall is set to continue as Lazada further elevates the digital customer experience for brands to increase consumer touchpoints. Recent introduction of the personalised LazMall Prestige portal is expected to bring forth a new era of accessible luxury for Malaysians, while the appointment of award-winning South Korean superstar Hyun Bin as the first LazMall ambassador has evoked much anticipation towards LazMall offerings in the coming 9.9 Sale.
CUSTOMER SATISFACTION?
Meanwhile, a survey by the Malaysian Communications and Multimedia Commission (MCMC) in 2018 found that 60% of online shoppers are concerned about fake retailers online. It indicates that product authenticity has been one of the primary demands for majority of local online shoppers.
Seeing the rise in demand for a worry-free online shopping experience across all customer segment, from parents purchasing milk to young adults fashioning an #OOTD (Outfit Of The Day), eCommerce platform Lazada launched its authenticity-guaranteed branded destination, known as LazMall, back in 2018.
Chenxi Zhou, Head of LazMall, Lazada Malaysia, says,“Lazada takes our LazMall authenticity and 15-day free return promises seriously. We are committed to providing a first-rate online shopping experience on LazMall, as well as ensuring superior customer satisfaction. The LazMall team provides support and conducts monthly assessments to ensure a high standard of end-to-end customer experience, including product delivery lead time, cancellation rate, product quality, chat response rate, and more.”
LazMall has grown into a nationwide online shopping hub that houses more than 10,000 brands in Malaysia and will celebrate its third anniversary during the upcoming 9.9 Biggest Brands Sale on 9 September this year.
For more info on LazMall, please visit: https://lzd.co/LazMallMalaysia
For more info on Lazada 9.9 Biggest Brands Sale, please visit: https://lzd.co/MegaSale
