Bugatti’s Opens Its First Southeast Asia Showroom In Singapore

Bugatti’s new Southeast Asia home is at Singapore Botanic Gardens and the showroom is impeccably finished to the exceptional standards that meets the company’s new visual identity.

The new Bugatti showroom boasts an environment infused with the spirit of Bugatti, with the sensuous design of the Bugatti Chiron Pur Sport1 serving as its masterful centrepiece. Packing a quad-turbocharged W16 engine, the Chiron is heralded as the fastest, powerful and exclusive production super sports car in the German car manufacturer’s long history.

The breathtaking, ultra-contemporary architecture of Singapore, featuring Le Nouvel Ardmore, the Wallich Residence and The Sail at Marina Bay, resonates with the brand’s headquarters in Molsheim, France.

Bugatti’s Showroom in Singapore

Within the Bugatti Atelier, the marque’s hyper sports cars are fastidiously handcrafted to each customer’s precise specification in pristine conditions more akin to an operating theatre than a car factory. The Bugatti premises are still located in Molsheim, where Ettore Bugatti founded the company in 1909.

Bugatti Singapore was appointed as a ‘Service Partner of Excellence’ in 2020 for its meticulous and outstanding care and service for the needs of customers in the region.

In addition to a new purpose-built workshop dedicated to Bugatti, the new dealership now has two expertly-trained Bugatti technicians, who are ready to fly to locations all over the wide region at a moment’s notice, covering Asia Pacific and South Korea to Australia and New Zealand.

Bugatti’s Showroom in Singapore

Konstantinos Psarris, Bugatti’s Regional Director of the Middle East & Asia, explains: “Singapore’s resilient economy, which has generated an unprecedented number of ultra-high net worth individuals, is the envy of the world. The city state’s energy and ambition are reflected in its remarkable architecture, making it an exciting place to live. Both the timing and location are perfect for Bugatti to establish a new home in Southeast Asia to meet the needs and desires of our growing numbers of customers on the continent.

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