Google Expects Hybrid Work To Be The New Norm

Google recently stepped up their cloud collaboration tools for businesses, expecting “hybrid” work routines to remain even after the pandemic has ended.

They are bridging the gap in hybrid work models by making enhancements in Google Meet and introducing Google Workspaces.

“We’ve seen a radical transformation, and a lot of that transformation is here to stay,” Google product management director Dave Citron said during a briefing on new Workspace offerings.

“But I think it is too early to say that the 40-hour work week in a cubicle is permanently dead across all industries and regions.”

Major tech companies themselves have postponed workers returning to offices and expect the new norm to become “hybrid” routines that mix being on-site with working remotely.

Google said it has created a hybrid work handbook for how to take advantage of tools, as well as software for employees to conduct efficient meetings no matter where they are working from.

“We’re really excited to bring this to our customers to give them some best practices as they’re working to redesign their offices,” Citron said.

Google also announced enhancements to its Workspace portfolio that integrate the their apps for meetings, email, calendars, documents, chat and more.

“As some people return to the office, teams need that ability to flexibly collaborate from anywhere, anytime,” said Workspace senior director of product management Sanaz Ahari.

“The innovations we’re bringing to customers today help bridge the gaps of virtual and in-person collaboration.”

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