The 17th edition of The Malaysia International Halal Exhibition (MIHAS) has commenced with great success following deals facilitated by its organiser, the Malaysia External Trade Development Corporation (MATRADE) through its International Sourcing Programme (INSP), one of the flagship components of MIHAS.
The INSP MIHAS 2021 has thus far generated deals worth RM694million (USD116.4 million) for Malaysian exporters, representing an increase of 12.96 per cent compared to sales recorded during the INSP programme for MIHAS 2019.
The INSP was organised over a five-month period, as a run up to MIHAS 2021. INSP is a demand-driven programme in which MATRADE identifies and matches international buyers with Malaysian exporters through its 46 offices worldwide. Sales generated from INSP MIHAS 2021 are distinct from sales expected to be generated from the 549 exhibitors participating in MIHAS 2021, which ends on December 31, 2021.
In his keynote address at the MIHAS 2021 opening ceremony, Senior Minister and Minister of International Trade and Industry (MITI), Dato Seri Mohamed Azmin Ali, noted that such positive results clearly indicate that despite lockdowns and restricted movements, ample opportunities can be provided for Halal industry players from all over the world to connect.
“Malaysia is committed to advancing the Halal industry’s strong and comprehensive ecosystem, which enables Halal brands to flourish regionally and globally. MITI has spearheaded the Halal Industry Master Plan 2030 to catalyse the country’s Halal industry in a holistic manner, by strengthening and globalising its Halal ecosystem,’ he said.
Azmin added that he is confident that the virtual edition of MIHAS will serve as the ultimate launchpad for digitally powered Halal brands in the new normal, benefitting not only Malaysian exporters, but anyone interested in the burgeoning global Halal market the world over.
The largest contribution in terms of exports came from ASEAN and Oceania region (RM237.7million), Europe and Americas region (RM142.6million), Central, West, South Asia and Africa region (RM34.3million), and China and Northeast Asia region (RM278.9million).