Bursa Offers Programme For Better Presentation And PR Skills For PLC’s

Visibility and exposure are often disregarded by corporations as essential for their corporate exercise, even though Malaysia has some great companies offering wonderful products and services, they mostly fall short when it comes to presentation or PR. Bursa Malaysia Berhad has been aware of this and is actively working to change this attitude, the exchange recently embarked on an Investor Relations & Public Relations Incentive Programme, with the objective of enhancing the visibility and accessibility of its Public Listed Companies (PLCs) to the investment community through more active investor relations engagements.

Under the programme, participating PLC’s will undergo training for one year to enhance their in-house Investor Relations capabilities for more effective Investor Relation engagements. The scope of the programme includes, these companies and their senior management with the preparation of corporate presentation slides and factsheets, planning and organising investor briefings with analyst and fund managers, and assisting with Public Relations engagements such as press releases and media interviews.

“It is important for PLCs to develop strong relationships with existing and potential shareholders, as well as effectively communicate their equity story and ambitions to all stakeholders,” said Datuk Muhamad Umar Swift, Chief Executive Officer of Bursa Malaysia. “Doing so consistently will assist investors in making informed investment decisions, which is a key component to companies’ success in the investment market.”

This programme is designed not only to help PLCs recognise the value of investor relations, but also help to market and promote their attractiveness as a viable investment, potentially elevating their profile, valuations, and
liquidity. This is the latest of Bursa Malaysia’s strategic focus on Ecosystem Enhancement, all of which aims to grow market vibrancy and liquidity, while providing conducive capital raising platform to its existing PLCs.

As of September, two PLCs namely Ge-Shen Corporation and Excel Force MSC Berhad, had conducted their investor relations briefings, which garnered huge interest and participation of over 130 attendees, comprising fund managers, analysts, and institutional investors.

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