Malaysian consumers online searched for athleisure, smartphone, and household-essential brands on Lazada during the recent 9.9 Biggest Brands Sale.
These included brands such as Puma, Nike, Adidas, Xiaomi, Samsung, Huawei, Dyson, Watson, Dettol, among others, each of which have been searched thousands of times.
Other key trends include top growing categories on LazMall, such as beauty, grocery, and baby supplies, recording over 15 times more purchases on Lazada’s 9.9 Sale compared to the previous month.
This is an indication of the best selling products n Lazada.
A spokesperson for Lazada told Business Today this trend shows a rise in premium and luxury products sales on the shopping platform.
Consumers’ online shopping behaviour in Malaysia is showing a clear upward trend. The average Malaysian purchasing on Lazada has increased and they are buying over 10 times more items month-on-month, says Chenxi Zhou, Head of LazMall, Lazada Malaysia.
Among the most sold items during the 9.9 are 120,000 kilograms worth of MILO Activ-Go powder. They were sold on a single day.
“To put things into perspective, that is equivalent to the weight of more than 130 Myvi cars. Local online shoppers also bought over 14,000 kilograms worth of Nescafe coffee powder too during that same day, which is equivalent to over 9 million cups of coffee, more than enough to get the entire population of Klang Valley started on their day.”