Rolls Royce Debuts Spectre, First Electric Luxury Car

Race for electrified mobility is official on, with the addition of 117 year old brand Rolls Royce officially unveiling their first production model of the Spectre.

During a global launch event, later, Rolls-Royce Motor Cars Chief Executive Officer, Torsten Müller-Ötvös said “I am proud to announce that Rolls-Royce is to begin the on-road testing programme for an extraordinary new product that will elevate the global all-electric car revolution and create the first – and finest – super-luxury product of its type. This is not a prototype. It’s the real thing, it will be tested in plain sight and our clients will take first deliveries of the car in the fourth quarter of 2023.”

Electric drive is uniquely and perfectly suited to Rolls-Royce Motor Cars, more so than any other automotive brand. It is silent, refined and creates torque almost instantly, going on to generate tremendous power.  This is what we at Rolls-Royce call ‘waftability’ he added.

As for the name, Spectre was chosen as it symbolises otherworldly beings synonymous with great power and apparition; creatures of an alternative realm that make their presence felt through fleeting manifestation. A spectre forces the world to pause. It dominates the space it occupies. Then, as quickly as it appears, it dissipates, leaving a wake of exhilaration, energy, and intrigue.

“With this new product, we set out our credentials for the full electrification of our entire product portfolio by 2030. By then, Rolls-Royce will no longer be in the business of producing or selling any internal combustion engine products.”

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