For Malaysian SMEs interested in identifying new potential export markets, they are welcome to register for the second MATRADE-Google workshop on the Market Finder tool. This digital tool training provided by Google will assist to reduce the costs of undertaking export businesses amid the lingering impact of the pandemic.
The first session held on August 6, received overwhelming response with participation from 500 Malaysian SMEs. “It is worthy for our SMEs to participate in this practical and easy to understand workshop in getting themselves ready for export. Through this MATRADE-Google strategic export facilitation collaboration, I am confident that our SMEs taking part in this workshop will benefit and be able to enhance their skill sets and venture global market.”, said Encik Mustafa Abdul Aziz, CEO of MATRADE.
The workshop provides detailed insights to help simplify the export journey of SMEs into three (3) simple steps. First, to identify potential markets relevant to the SME businesses; second, to provide useful information for exports on payments, logistics, localisation, tax and legal, customer care and recruitment and third, to successfully market SME businesses abroad, which covers six (6) key aspects of online and offline marketing such as search, display, video, app analytics or measurement and strategy.
This workshop is Free of Charge (FOC) and the registration can be made online via http://bit.ly/mdbg-matrade or https://events.withgoogle.com/mahir-digital/registrations/new/
