The edutech arm of airasia Digital, airasia academy, today announced a collaboration with Google Malaysia as part of its BINA Digital programme initiative to provide free digital courses for small and medium local enterprises (SMEs) in Malaysia.
The collaboration aims to empower the SME community in reskilling and upskilling themselves to digitise their business, stay relevant, be equipped with modern tech skill sets and continue to excel in their businesses.
“We want to continue providing free access to those in need to ensure that they are equipped with tech skill sets to grow their businesses.
“Many businesses are sometimes unsure where to start and we believe these free courses can guide them into taking the first step to learn new tech skill sets. Together with Google Malaysia we look forward to reskilling and upskilling thousands of SMEs in Malaysia so they can be more resilient and continue to contribute positively to the economy,” says Aireen Omar, President of airasia Digital.
She says the programme will consist of nine minicourses for beginners, intermediate and advanced levels with topics such as Grow your business and generate revenue, Take your business online, Get started with digital advertising and many more.
Google Primer is a mobile app that offers quick, easy-to-understand lessons to help business owners and individuals grow skills and reach their goals.
The free courses are now available for SMEs or any individual who is interested to learn via the On-Demand Learning platform at redbeatacademy.com.
Lessons on how to start your own business, manage your team, and market your products are available in English and Bahasa Malaysia. All contents are designed to help SMEs embrace digitalisation and enhance their business in these challenging times.
Marc Woo, Managing Director of Google Malaysia says, “It is even more crucial now than ever that we continue to help businesses of all sizes build digital skill sets. By continuing to work with our long-standing partners like airasia academy, we are committed to ensuring that every business has the support and tools they need to recover and rebuild for the long run.”