Hummel Enters SEA Via ZALORA’s 1SS

ZALORA, part of Global Fashion Group (GFG) has officially been appointed by hummel, a Danish sport style brand founded in 1923, to support its operations in the Southeast Asia market as its exclusive supply chain solution provider via One Stock Solution (1SS), a modular multi-channel E-commerce fulfillment service by ZALORA. 

Through ZALORA’s 1SS, hummel has access to ZALORA’s supply chain capabilities in Southeast Asia. This allows them to consolidate their stocks in ZALORA’s E-Fulfillment Center and leverage its logistics infrastructure for various digital channels in the region, thus enabling the digital retail expansion of hummel’s e-commerce presence via other online marketplace platforms. hummel is currently also looking at the possibility of establishing its own brand.com presence in the region. 

While ensuring a consistent shopping experience for customers across their multiple digital channels in this region, centralizing their online operations with ZALORA allows hummel to optimize stock holding and reduce complexity in its business management within the Southeast Asia market.

As a fully flexible and modular solution, 1SS also enables hummel to pace its expansion in this region by allowing strategic choices on which platforms, which markets and which services to include at different phases. 

For more information on GFG’s business model and platform services, visit: www.global fashion-group.com/brands 

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