Minister of Health, Khairy Jamaluddin launched the Malaysia Healthcare Travel Industry Blueprint 2021-2025 which is basically an industry-driven Blueprint to guide industry stakeholders in providing the best Malaysian healthcare travel experience.
Initiated by the Malaysian Healthcare Travel Council, the Blueprint aims to enhance the current healthcare travel ecosystem, strengthen the Malaysia Healthcare brand, and expand the introduction of Malaysia’s healthcare offerings to more targeted markets. All this with an ideal scenario of making the country a preferred destination for retirement living.
Speaking during the launch, Khairy stressed that, “For every plan and aspiration articulated today, we must bear in mind that the end goal is to build a sustainable future for the healthcare system. Like how a collective effort is being
undertaken to transition Malaysia into endemicity, an all-of-industry effort is equally needed to execute this Blueprint with excellence. l urge for better cross-border healthcare collaboration and encourage nations to cooperate more efficiently for more sustainable healthcare delivery globally”.
As the Government continues to invest in the healthcare industry, the Council will be partnering with key players from the private sector such as healthcare, wellness, hospitality, tourism, transportation to grow the industry.
The blueprint will be a pertinent guideline for industry recovery in transitioning into endemicity, anchoring on public-private partnerships that have been proven in supporting Malaysia Healthcare’s growth thus far. The blueprint will be implemented in two main phases, with the healthcare travel experience being the primary focus.
Recovery Phase (2021-2022):- to reinforce awareness on Malaysian Healthcare’s world-class quality offerings and enhance the patient experience through digitalisation efforts and the Rebuild Phase (2023-2025):- where industry players will collectively work together to amplify awareness on Malaysian Healthcare’s niche offerings such as the Fertility Hub of Asia, the Cardiology Hub of Asia, and the Cancer Care Centre of Excellence.
MHTC is also establishing the Flagship Medical Tourism Hospital Programme to further strengthen Malaysia’s stance as a leading healthcare destination, as well as developing Malaysia as a destination for Retirement Living.