The two global brands have formed a partnership to develop new confectionery items that will be available exclusively at 7-Eleven stores in these Asian countries; Thailand, Taiwan, the Philippines, Singapore, and Malaysia.
The confectionery items will be manufactured in Hershey’s manufacturing plant in Malaysia that features the latest manufacturing innovations.
The sweet treats created as a result of this partnership will be packaged with both companies’ logos on specially designed packaging, using high-speed wrapping machines with one-of-a-kind packaging technologies that are among the capabilities of the facility.
These Hershey products will be available in November in nearly 25,000 7-Eleven stores across the five participating countries, during the peak festival seasons in Asia.
The unique packaging will alert customers that the items are unique and exclusively only at 7-Eleven.
Hershey’s Malaysia plant already brings favourite Hershey-branded creations to millions of consumers across Asia, including Hershey’s Kisses, Bars, Nuggets, and Syrup.
7-Eleven senior vice president-international Ken Wakabayashi says, “7-Eleven is always looking for opportunities to bring new foods and beverages to our customers in the US and around the world.
“This collaboration with Hershey is a great example of what two international brands can achieve together.
“In Thailand, Taiwan, the Philippines, Singapore, and Malaysia, these sweet treats reinforce the idea that 7-Eleven is a convenient destination for top-quality items you can’t get anywhere else”.
