Automotive technology solutions provider 21North has partnered with Europ Assistance Malaysia, a unit of worldwide assistance leader Europ Assistance Group, to launch the 21North Europ Assistance platform to empower vehicle owners, automotive dealers and workshops with a digitally powered pick up and drop facility.
The 21North Europ Assistance platform includes a pickup and drop service which caters for both end consumers, as well as automotive dealers and workshops. Their suite of solutions caters for both the B2B and the B2C market.
The launch makes Malaysia the third South East Asian market to have access to 21North Europ Assistance’s services.
The company has a fleet of over 9000 assistance providers, who have completed 4.5 million trips with a transaction value worth RM264 million (€55 million) annually. The platform’s development is also in line with the trend of rising IT spending in the automotive industry.
According to the Future of Mobility report by Frost & Sullivan, such spending will increase from $38 billion in 2015 to over $168 billion in 2025.
Using 21North Europ Assistance, vehicle owners can get their vehicles serviced via the “Pick Up & Drop” digital solution, with booking easily initiated by scanning the QR Code on their vehicles.
Once the booking is confirmed, the nearest ambassador is assigned. He will reach the owner’s location while adhering to all safety protocols including social distancing, sanitization, usage of masks and gloves. Vehicle owners can easily track and monitor the status of the ongoing task digitally. They can also choose to pay online for a seamless contactless experience.
Automotive businesses have the opportunity to increase their revenue and customer loyalty in Malaysia through 21North Europ Assistance’s doorstep service.
Vehicle pick-up and drop services are expected to become the norm moving forward, as car owners want their vehicles to be professionally serviced in a convenient and safe manner with due consideration to COVID-19 standard operating procedures. Other features of the 21North Europ Assistance platform include test drives of new vehicles and rental purchases direct to the customer’s location — all done virtually.
“While partnering with global automotive leaders during a critical phase, we witnessed the distinguished impact on our clients’ customer retention, cost reduction, bay utilization and business volume. The ease of reaching your vehicle owners and potential customers, wherever they may be, through 21North Europ Assistance is the key to scaling smartly and responsibly,” said Nitin Mehra, Chief Executive Officer for South East Asia at 21North.
The 21North Europ Assistance platform leverages location-based technology, real-time data, artificial intelligence and end-to-end connected communication, to deliver a fast, safe and innovative vehicle assistance service to clients and vehicle owners.
Currently, over 15 workshops and dealers across South East Asia have signed up for these services. The value adds of pick-up and drop has assisted them in catering to increasing demand and staying ahead of competition.
“Scalable software tools, refined modus operandi and deep domain knowledge are strengths that enable us to deploy services to new markets at a faster pace. We are convinced that our services will help deliver added value to Malaysian vehicle owners and automotive businesses,” said Mr. Philippe Demangeat, Chief Executive Officer for South East Asia at Europ Assistance.
