Malaysia’s celebrity engagement platform, hosted its inaugural industry event entitled “How Celebrities Go Digital.” “It is our aim to be the go-to platform for celebrities who want to embrace digital solutions to build meaningful engagements with their fans,” said Jonathan Seevaratnam, Executive Producer of Holla as he unveiled a series of new features such as Shoutouts, Hangouts, and Holla for Businesses.
Holla aims to become the go-to platform for celebrity-fan engagement and digital gift-giving. Fans will be able to request a Holla for any occasion: from major life moments like a birthday, anniversary or graduation, to trivial ones like an unexpected pick-me-up or even a prank. With this announcement, SMEs will be able to engage with celebrities with ease.
The newly launched Holla for Business will additionally allow SMEs and corporations to engage the celebrities on Holla to provide shoutouts and other engagements for their businesses. SMEs will be able to build their brand with celebrities. The event saw Holla announce its partnership with homegrown retail technology solutions provider Eatcosys Sdn. Bhd. to afford retail MSMEs celebrity engagement opportunities as part of their marketing and branding exercise.
“Our retailers and business partners will be able to leverage Holla’s network of celebrities and influencers as part of their content strategy to effectively attract, engage and interact with their audiences including new customers at an affordable price,” notes Khalid Gibran, Eatcosys Executive Director. Through this partnership, Eatcosys’ network of 15,000 retailers will be able to book top Malaysian and International celebrities for shoutouts, event bookings, and endorsements.
The event concluded with a panel session that featured former beauty queen, actress & singer Dato’ Yasmin Yusuff, emerging comedian Gajen Nad and Billboard listed singer-songwriter Gerard Singh discussing strategies for Celebrities to go digital in a post-pandemic world.
Fans can download Holla on Android and iOS devices or go to www.getHolla.com