Alam Flora Sdn Bhd has been awarded with the bronze award for the 3rd ASEAN PR Excellence Award Category: Best Comm. Use Of Virtual through its iconic annual event, Waste Is Amazing, a fashion design competition using recyclable materials.
The competition was broadcasted live on social media platforms such as Facebook and Instagram Alam Flora, and was viewed by netizens across Malaysia and around the world, living proof that distance is no longer an obstacle. Entering its 9th year, with the theme PAPER COUTURE, this unique fashion competition saw 20 amateur designers from various backgrounds, pitting their unconventional creative designs virtually, due to the Movement Control Order (MCO) for the second year around.
“Without a doubt, digitalisation is changing how the economy runs and how our society operates and adapts due to the pandemic where movements and social gatherings were highly restricted, if not prohibited. This resulted in us depending more on the digital frontier – the internet. We had to adapt to the new norm which includes organising events such as Alam Flora’s much-awaited signature event, the “Waste is Amazing” fashion design competition. It is an annual event where local designers pit their skills in creating fashion out of recyclable items,” said Dato Mohd Zain Hassan, Chief Executive Officer of Alam Flora.
Mohd Zain further explained that things turned out for the better for the competition as by having the event online, Alam Flora had actually managed to reach far greater viewers and gained new supporters beyond the Malaysian shores as compared to previous events held physically, at one of the city’s renown landmarks, KLCC.