AirAsia has appointed Delivereat founder Tan Suan Sear as the Group Head for its AirAsia Food, this comes after the airline acquired the food delivery business for US9.8 million not long ago.
According to a press statement, AirAsia stated that Suan Sear will be in charge of driving growth for the Super App’s food delivery platform across Malaysia as well as its plan to expand across ASEAN in line with its accelerating digital journey.
The announcement was made during a launch in Penang where Suan Sear added “I am confident that our team will be able to solidify airasia food’s position as the region’s most preferred food delivery platform in the near future.”
Delivereat which has just two riders and one restaurant under its name back in 2012, Suan Sear and Shir Mein (Suan Sear’s wife) turned business into a household name by delivering more than one million orders to date, and offering food and express delivery services on an on-demand basis from more than 4,000 merchants, carried out by its fleet of some 4,000 registered delivery partners. Delivereat covered Penang and the Klang Valley, led the food-delivery space with the largest selection of hawkers in Penang with around 1,000 hawkers, and was the first to allow customers to combine multiple orders within the same delivery.
Commenting on the dynamic duo, Tony Fernandes, Chief Executive Officer of AirAsia Group said, “We are truly excited to welcome Suan Sear and Shir Mein to the team, as they bring in a wealth of experience and their “never-say-die” culture to our ongoing strategy to continue our mission of serving the underserved and become the best value food delivery platform in ASEAN.
“Just as former Dacsee founder Lim Chiew Shan is now our CEO of airasia ride, this move highlights AirAsia Group’s commitment to acquire and cultivate local talents by bringing in seasoned Malaysian veterans in each industry. We believe this strengthens and propels the success of AirAsia Group’s digital arm, well documented in a Credit Suisse report recognising us as one of the three ASEAN Unicorns based in Malaysia.”
