MATRADE Lines Up High Impact Initiatives To Drive Exports

Malaysia External Trade Development Corporation (MATRADE) is committed to delivering its best to facilitate and provide advisory assistance to Malaysian companies in accessing the global market as well as augmenting Malaysia’s economic development.

With the mission to boost exports, MATRADE outlines a total of 286 exporters’ development and export promotion programmes for 2022. These programmes were devised based on the strategic directions of the National Trade Blueprint (NTBp), with greater emphasis on digitalisation and sustainability.

According to MATRADE’s Chief Executive Officer, Mohd. Mustafa Abdul Aziz, Malaysian companies seeking to expand their business abroad ought to be prepared and are encouraged to engage with MATRADE for the various support and promotion programmes they can avail themselves to.

MATRADE has outlined export promotion programmes comprising iconic Trade Fairs, Exports Acceleration Missions (EAM) and International Sourcing Programmes (INSP) in conjunction with major international trade events. MATRADE also will continue to intensify the eBizMatch programme, an online pre-arranged business meeting platform between Malaysian companies and foreign buyers from all over the world. Strategic sectors notably Electrical and Electronics, Aerospace, Medical, Oil & Gas, Building Materials, Food & Beverages, Green Products & Services and other services including Information and Communications Technology, Maintenance, Repair and Overhaul, Logistics and Professional Services will be promoted.

The 18th edition of Malaysia International Halal Showcase (MIHAS) will take place in a hybrid format in September 2022, reaffirming its foothold to hold global congregation of Halal players worldwide which would further strengthen its stature as the world’s largest Halal trade fair.

MATRADE supports Malaysian companies by providing facilitation and assistance to be the global champion through wide-ranging exporters development programmes.  These comprise exporters’ training activities with prominence in areas such as market access, trade guidelines, financing and branding, encompassing digitalisation and sustainability initiatives.

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