Malaysia conjured a delegation to the ASEAN Tourism Forum this year with a mission to promote Malaysia as a safe travel destination and invite tourists from these nations to visit the country.
The delegation led by Datuk Wira Dr. Noor Zari Hamat, Secretary-General of the Ministry of Tourism, Arts and Culture, and Datuk Musa Yusof, Deputy Director-General (Promotion) of Tourism Malaysia are on a task at the largest Southeast Asia tourism event.
Hosted in the coastal city of Sihanoukville in Cambodia, the 40th edition of ATF 2022 convenes on the theme of “ASEAN – A Community of Peace and Share Future”.
Besides national tourism organisations Media Briefing, the ATF 2022 portfolio comprises The Travel Exchange, the forum’s travel trade fair, which serves as a platform for suppliers of tourism products and services and qualified buyers from around the world to meet through pre-scheduled appointments.
Officiated by Cambodian Prime Minister Hun Sen, ATF 2022 welcomes 350 participants from more than 27 countries and regions, 200 buyers and sellers from the travel industry, as well as 50 local and international media making it a suitable platform to promote Malaysia.
Datuk Musa Yusof said: “In conjunction with ATF 2022, we have also hosted a special networking luncheon with travel agents and meet industry players in Phnom Penh to update our partners on the latest Malaysia’s tourism products and development.”
ASEAN market is the top contributor in terms of tourist arrivals to Malaysia. The Cambodian arrivals in Malaysia recorded a positive 7.8% growth of 90,113 in 2018 to 97,097 in 2019.