Luno, the leading regulated digital asset exchange in Malaysia, today announced its collaboration with Malaysian Football League (MFL), as theofficial Crypto Investment Partner and co-sponsor of Liga Super Malaysia, the nation’s top football league, and Piala Malaysia, the annual prestigious football tournament.
The partnership was announced during a ceremony officiated by Aaron Tang, Country Manager, Luno Malaysia and Stuart Ramalingam, Chief Executive Officer of the Malaysian Football League.
The one-year partnership deal covers multiple branding rights including pitchside branding, club crest and player image rights, and on-ground activation at stadiums.
Luno’s partnership with MFL marks its first entry into the local sports industry by supporting the local football scene through interactive activities between clubs, players and the football community. It simultaneously its support to promote Malaysian football with the hopes of elevating the prestige of national football.
“Today marks a historic day for Malaysian football as we welcome new-age partners that will bring a new exciting image to our League and the reach Liga Malaysia will offer to commercial brands. I would like to welcome the newest MFL partner – Luno, Malaysia’s first regulated and leading digital assets exchange. As the world opens its door in its acceptance of cryptocurrency,
this collaboration opens up a whole new horizon for the MFL family of partners with such an extraordinary partnership,” Stuart Ramalingam, Chief Executive Officer of the Malaysian Football League.