Property developer Lagenda Properties Berhad has signed a 10-year partnership with ESCAPE brand creators, Sim Leisure Group Ltd, who owns the Guinness World Record for the longest tube water slide in Penang on the future collaboration of such theme parks in the townships.
According to Lagenda, the partnership in principle revolves around the design, construction, and operation of recreational parks by Sim Leisure Group within the existing and future affordable township developments of the developer. The primary aim is in elevating leisure areas with these properties and create a family-friendly environment. The concept is optimise green spaces within its current and future townships beyond the standard park and playground set-up, instilling a sense of pride and vibrancy amongst homeowners.
To achieve this, Lagenda has set aside land sized between 20,000 square feet up to a few acres in size for such recreational parks, segregated between a commercial and non-commercial element. “We are constantly looking for ways to further add value to our affordable townships. Lagenda focuses on a commercial approach to development planning and delivery but is always hand in hand with community needs. Partnering with Sim Leisure Group will provide residents with fantastic theme park styled common areas with sustainability at the heart of the development.” said Dato Jimmy Doh, Managing Director of Lagenda
Sim Choo Kheng Founder and Chief Executive of Sim Leisure Group added “Going beyond the traditional concept of neighbourhood playgrounds, the new recreational parks – ESCAPE Kids – will carry the brand’s unique identity, bringing with it a new dimension of fun and excitement to recreation within township communities. Employing our signature ‘Low Tech, High Fun’ approach, the ESCAPE Kids brand of recreational parks will redefine outdoor play in a safer, yet more exciting adventure park concept.
With a strong belief that cost-effective homes are not just for selected segments of the public but for everyone, Lagenda’s developments have succeeded in providing homes to over 15,000 Malaysian families. Each community is self-sustainable and equipped with all the necessary amenities which gives rise to a quality lifestyle and makes its residents their long-term stakeholders.