TAFI Further Strengthens Its Online Furniture Subscription Business

TAFI Industries signed an agreement with OMG Free Reno Sdn. Bhd for strategic collaboration for the supply of fittings and furniture-related products for online subscriptions.

The joint collaboration aims to strengthen the strategic partnership between both parties in the subscriber-based renovation platform. The group which specialises in wood-based panel system home and office furniture is known for its ergonomic and modernized designs targeted for home and office furniture. As for OMG, the company has a mobile app-based platform that brings a synergy of renovation techniques and innovative offerings to home renovation.

TAFI’s Group Chief Executive Officer, Dato’ Sri Bryan Wong said, “We have until to-date made RM2.3 million in sales of furniture, fittings and related products and accessories to OMG. The potential growth is encouraging and we are confident that the collaboration will further enhance our local market’s share of supply of furniture.”

OMG’s Managing Director, Ms Lilian Chan added the online-based subscription platform for home furniture and renovation allows subscribers to purchase a complete makeover of their property for a monthly subscription fee starting from as low as RM499 for a tenure of 48 months.

OMG is optimistic of achieving revenue of RM200 million in three years through the collaboration with TAFI Group for the supply of ergonomic and modernized design quality home furniture.

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