AirAsia Grocer Kicks-Off Sustainability Awareness Program In Sabah

AirAsia grocer kicked off an awareness program involving youths in Sabah, the We-Beleaf Together initiative together with Kelab Belia Prihatin is aimed t bring attention to climate change and food sustainability.

Led by KBP, the initiative seeks to work with the youth of Malaysia including a total of 5,500 volunteers and 11,000 children aged four to six years old to create awareness towards climate change, food sustainability, and responsible production and consumption of fresh produce.

As part of the initiative, airasia grocer will be providing seeds of Chinese Mustard and mustard leaf as well as guava and banana saplings for the planting activities at various youth centres. By providing both seeds and sapling, both hope to educate the students on the growth journey of these plants and help create a healthier, more stable climate, as well as inspire them to take positive action on environmental conservation.

Datuk Seri Panglima Dr. Jeffrey G. Kitingan, Deputy Chief Minister ll cum Agriculture and Fishery Minister of Sabah said: “I’m pleased to see the private sector such as airasia continues to support Sabah to accentuate green economy and sustainable growth, in line with the aspiration and commitment of the State Government to ensure Sabah’s environmental and food security needs are met in the long term.

airasia grocer Chief Operating Officer, Lalitha Sivanaser said: “Kick-starting the project in Sabah is meaningful – historically, we have worked closely and maintained a very positive relationship with the Sabah state with the main aim to help contribute towards the development of the Sabah community through various travel, logistics, e-commerce, and agriculture initiatives.

“We’re also in the midst of an important balance switch currently present in our relationship to the environment. Having witnessed the dire effects of climate change, the next generation of Malaysia is coming together to bring hopeful, transformative solutions toward environmental and food sustainability.” 

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