AIA Group Limited today announced the launch of AIA One Billion, a bold ambition to engage a billion people to live Healthier, Longer, Better Lives by 2030. As the largest pan-Asian life and health insurer, AIA is starting a movement to improve the health and wellness of individuals and help create a more sustainable future in Asia.
“For more than a century, AIA has strived to make a significant, positive impact for our customers and communities. Launching AIA One Billion extends our Purpose of helping people live Healthier, Longer, Better Lives far beyond our immediate customer base. AIA One Billion underscores AIA’s commitment to engage, educate and inspire communities across Asia to improve physical,
mental and environmental wellness while championing financial inclusion,” Stuart A. Spencer of AIA Group Chief Marketing Officer said.
“The pandemic has increased people’s awareness of the importance of health and wellness. Yet populations in Asia are seeing an increase in lifestyle-related diseases, accounting for more than 70 per cent of all deaths 1 . The World Health Organisation has warned that climate change will increase morbidity and mortality, especially in Asia 2 . It is critically important for AIA to play a positive role and be at the forefront of helping our communities address these issues,” he added.
Through partnerships, events, community programs and campaigns AIA One Billion will encompass all communities to engage and encourage everyone from all walks of life to lead healthier lifestyles and help secure a healthier planet. As a first step to kick-start AIA One Billion, a regional social media campaign has been launched to invite people to ‘Join the Journey’. AIA ambassadors across the region including Malaysia’s Nicol David will also support the initiative and rally communities to take action and drive broad positive behavioural change.
