Ecommerce Pioneer Lazada Celebrates Tenth Birthday in Malaysia

Lazada will be celebrating its tenth birthday by kicking off a year-long celebration with a series of activities for the Malaysians, which will include the introduction of a personalised Time Machine, an in-app feature celebrating special moments that have added to consumers’ lives over the years.

In addition to highlighting Lazada’s shared milestones with consumers over the past decade, users can discover which of the nine unique shopper profiles they match with, in order to unlock recent lifestyle insights and collect additional Lazada Epic 10th Birthday gifts when they share their #MyLazadaTimeMachine profiles on their own social media channels, as part of the Lazada Epic 10th Birthday celebration.

“Spurring the growth of Southeast Asia has been at the heart of Lazada’s mission since our inception as a pioneer of eCommerce in this region. As we mark our 10th anniversary this year, we also celebrate the businesses and communities that make up our ecosystem, for it is their trust in us that has enabled Lazada to become integral to the everyday lives of Southeast Asian consumers as we are today. The Time Machine in-app feature is our way of reminiscing shared moments, and thanking everyone for being on this amazing journey with us through the years,” said Raymond Yang, Chief Operating Officer of Lazada Group.

“Looking forward, we also remain committed in our trajectory to chart sustainable growth across our ecosystem and deliver value to our consumers’ lives – from investing in local competencies and enabling livelihoods to uplifting consumer experiences,” he added.

The ecommerce platform’s latest short film also transports consumers into Lazada City, where Lazada’s brand ambassadors lead guests through the vibrant and futuristic retail wonderland to meet Lazada’s beloved mascot Lazzie and a surprise guest around a colossal birthday cake at the heart of the city to celebrate Lazada’s Epic 10th Birthday.

Lazada’s LazLive channel will feature 10 hours of non-stop livestream programming, exclusive giveaways, and celebrity performances at its signature Super Party, all leading up to Lazada’s Epic 10th Birthday Sale, which begins at midnight on March 27 as part of its tenth anniversary celebration.

The Lazada EPIC 10th Birthday Livestream Party, which will take place on March 26th from 2PM to 12AM, will include a specially curated line-up of in-app livestreams with over 100 exclusive Epic deals up for grabs, as well as RM80,000 in vouchers and an Epic Birthday Blind Box up for grabs to the lucky viewers.

This leads up to the Lazada Super Party, where popular Malaysian singers such as Ziana Zain, Dolla, Aina Abdul, and Khai Bahar will perform. The Super Party will also feature the appearance of two of Malaysia’s hottest celebrities and Lazada’s Brand Ambassadors, Nabila Razali and Nora Danish. Voucher Rain, one of Lazada’s signature Shoppertainment features, returns for in-app viewers to collect more vouchers for use during Lazada’s Epic 10th Birthday Sale, along with their Free Shipping and Lazada Bonus rewards.

In addition, Lazada will also launch a #ShareYourEpic birthday social media contest across Malaysia, Indonesia, the Philippines, Singapore, and Thailand. Consumers in Malaysia can participate in its local rendition of the contest – #MYEPICLazadaBday to share their video entries on Instagram Reels or TikTok while creatively featuring screenshots of their Lazada shopping cart, from now till 22 March to stand to be one of 20 winners who will win exciting prizes worth up to RM10,000.

Additionally, one of these 20 winners from Malaysia will be selected1 to advance to the second round of the contest in April, and stand a chance emerge the ultimate winner receiving the grand prize of a Lazada shopping spree worth USD10,000.

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