Optimax Holdings Berhad is venturing into the metaverse with Metabond Group Sdn. Bhd. a tech startup currently developing the Soulbond metaverse platform for a massively multiplayer online role-playing game.
The arrangement will give Optimax an eyecare provider access to a plot of land in the Soulbond virtual world, which can be developed to promote and provide its products and services to visitors and players of the Soulbond MMORPG.
With this, the group aims to tap into new potentials to promote its products in a metaverse and eventually gain new customers from the gaming sector.
Chief Executive Officer, Sandy Tan said, “We are really looking forward to the new possibilities in the metaverse through this partnership. There is a lot of potential for creating new experiences through these platforms for current and potential customers”.
Clifford Hii, CEO of Metabond said, “We are happy to have Optimax as our first corporate partner. The Soulbond metaverse showcases the potential that Southeast Asia can offer to a global audience and also shows the capability of real-world businesses in recognizing the metaverse’s potential for them”.
Clients and brands are looking to tap into the virtual world of metaverse as they explore new avenues, luxury brand Gucci recently acquired a plot of land on The Sandbox as it looks to explore the digital space in the future.
