Malaysia External Trade Development Corporation (MATRADE) in collaboration with the Malaysia Airports Holding Berhad (Malaysia Airports) is building another bridge between Malaysian and Turkish companies by launching an e-Gallery at the Istanbul Sabiha Gökcen Airport.
The e-Gallery Board is an offline-to-online platform that contains the introduction and connection of Malaysian companies from several sectors such as the Halal Industry and Consumer Goods, Rubber Products, Building Materials, and Automotive parts and components.
Visitors simply need to scan the QR code of the sector they are interested in and access company and product details along with a direct one-click connection to Malaysian companies and capture business-to-business (B2B) connection opportunities, eliminating distance in just minutes.
‘‘Leveraging on public and private sector strength to spur the business activities and strategic collaborations among companies from Malaysia and Turkey will expedite growth momentum of our economic ties that bring enormous impacts for business communities from both sides.” His Excellency Sazali Mustafa Kamal, Ambassador of Malaysia to the Republic of Turkey stated.
Driven by the Malaysia – Turkey Free Trade Agreement (MTFTA) that came into force in 2015, Malaysia and Turkey have continued to experience growth in bilateral trade volume as both countries are gateways to Europe and the ASEAN region. In 2015, the total value of trade between the two countries was $ 1.4 billion and this figure has increased to $ 4 billion in 2021. Efforts to strengthen trade between the two countries continue with MATRADE leading the way.
‘Despite the pandemic, Malaysia’s trade with Turkey recorded the highest performance in 2021 and continued its positive momentum in 2022. MATRADE is committed to facilitating companies from both countries to further expand their market reach and encourage strategic partnerships for greater opportunities globally.” Madam Rosmizah Mat Jusoh, Director of MATRADE Istanbul stated.
Operated by Malaysia Airports, one of the largest airport operator groups in the world in terms of number of passengers handled, Istanbul Sabiha Gokcen International Airport was chosen for this initiative as it is one of Malaysia’s biggest investment in Turkey.
“ISG is a testimony of the strong bilateral relationship between Malaysia and Turkey. Malaysia Airports is fully committed in strengthening this relationship further through this latest collaboration with MATRADE as it will provide numerous benefits to businesses in both countries. ISG is also the ideal platform for such an initiative as it is a place of confluence for business travellers. Thanks to the efforts of the Turkish Government in managing the pandemic and promoting safe travel, the airport was ranked Europe’s 6th busiest airport in 2021,” said Dato’ Iskandar Mizal Mahmood, Managing Director of Malaysia Airports.
MR. DIY Turkey opened its doors on November 18, 2021, and since that date, the company has added 4 additional stores to its growing stable, ending the year with five stores in Istanbul in Metrogarden, Çekmeköy, Torium, Esenyurt, İSTMarina, Kartal, and Marmara Forum, Bakırköy. As well as many other locations coming to Turkey in 2022, the expansion will include both major and secondary cities. The retailer is creating a positive impact on employment based on its growth plans; on average, the retailer employs between 10 to 12 people in aggregate per store and is projecting double-digit growth for new store openings over the next year
LaundryBar, a trademark self-services laundry concept, reached 5 outlets within Istanbul namely Çapa-Şehremini, Bağcılar, Taksim, and Üsküdar and Kadikoy and planning to open 16 more outlets in Istanbul by the end of 2022.
The e-Gallery at Istanbul Sabiha Airport will serve as another platform to bridge the vast potential business areas for both Malaysia and Turkey. MATRADE is optimistic that every effort invested in promoting business relations between Malaysia and Turkey will open the door to a wider market.
