Secures Investment From Two Malaysian Digital Disruptors And Appoints Georg Chmiel As Senior Advisor

Georg Chmiel, an end-to-end HR platform based in Kuala Lumpur, announced today that it has secured two significant investments a few months ago from seasoned individuals in the digital economy, Georg Chmiel and Thariq Usman, to fuel the next phase of accelerated growth. It was also revealed that following this investment Chmiel would take on the role of Senior Advisor from this month onwards to share his experience in Malaysia and with Southeast Asian rapid-growing and disruptive companies.

Benjamin Croc, Co-Founder and CEO of, said, “Getting the attention and investment of two well-known digital disruptors, Georg and Thariq, is a huge validation for the company.” This also demonstrates how’s distinct and comprehensive value proposition distinguishes itself from competitors. Existing solutions primarily focus on the administrative side of human resources, but we begin the process much earlier, before the recruitment process even begins. This places a clear emphasis on employee engagement and boosts performance in a way that employees can easily access. All of this eventually benefits their employers and contributes to the overall strength of the company culture. With this investment, we will be able to build on the momentum we’ve established and take the business to the next level.”

Georg Chmiel has over three decades of experience in high-growth and disruptive companies and has delivered three unicorns. He was CEO/MD of iProperty, at the time Asia’s No. 1 online property group. Under his leadership, iProperty saw exponential growth in revenue and reached profitability, and was sold in the largest merger of online companies in ASEAN at that time. He was Executive Chair of iCarAsia, Southeast Asia’s leading online automotive marketplace, until it was acquired by Carsome. He is currently the Co-Founder and Chair of Juwai IQI Holdings, the largest proptech group in Southeast Asia with more than 25,000 agents.

Thariq Usman Ahmad is a founding partner of Tuas Capital Partners and the Deputy CEO of KAF Investment Bank Berhad, part of the KAF Group of Companies, a well-diversified Malaysian financial services group. Thariq is a leading Malaysian Fixed Income Fund Manager with 20 years of experience in the Malaysian Bond Market. He started KAF Fund Management in 1997 with a seed AUM of RM10 million, which grew to a peak in excess of RM3.5 billion in 2014 when the fixed income business was acquired by Amundi Asset Management, the largest European asset manager.

Croc added that was launched at the start of the global pandemic and has outperformed the market ever since then significantly by showing approximately 20x growth in the first years. 

“The pandemic changed the way businesses had to operate overnight, resulting in a demand for innovative HR solutions like The pandemic has had an impact on every business function, and as a result, HR teams and departments have been thrust into the spotlight, forcing immediate changes in employee experience and leadership.”

Nabil Oudghiri, CoFounder and Chief Technology Officer of, said, “Our mission from the get-go is to help employees realise their full potential by equipping companies in the region with the best tools to attract, engage, and develop talent. We firmly believe that by putting people at the centre of the equation, employees will be more fulfilled at work, which in turn will result in companies performing better. 

Just like every other business, technology has also reimagined the role and functions of HR. The timing for us to launch the business in 2020 was perfect. Today, we are proud to be the trusted platform that companies all around the world are using to boost and drive employee engagement. 

Elaborating on Chmiel’s role as Senior Advisor, the founders explained that the company was excited to have Chmiel on board. 

“Chmiel is a highly accomplished executive with demonstrated capabilities in leading effective business transformations and delivering strong financial performance, in addition to being an investor in the company. His insights and expertise will be extremely valuable to our team, and we are thrilled to have him on board.

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