Meta Malaysia will be rolling out a series of initiatives in the festive spirit of Ramadan, bringing communities and businesses together in a fun way, in this #MonthofGood, commencing today.
Top on the list is an on-ground event themed #ReelsRiaRaya that aims at connecting communities, SMBs and creators where everyone can create and share memories together, support and uplift one another through Reels.
“While this blessed month is indeed a moment of reflection, of observance, of discipline, and of generosity, it’s also a month of opportunity for businesses. As we enter into the endemic phase, Malaysians will be looking to explore new opportunities to rediscover new ways to celebrate this year’s Ramadan in hybrid or in person format, like Reels and engage with their favorite brands,” said Nicole Tan, Country Director, Malaysia at Meta.
Reels was launched in Malaysia exactly a year ago in March 2021, and Malaysia is one of the countries where Reels is most popular today. Short video content fosters more engagement, connection and trust and Reels format has become a powerful feature, grabbing the attention of the audience, and inevitably it has become a powerful marketing tool for businesses.
Today, brands are embracing technology to support customer experiences that drive cross-border product discovery in personalised and engaging ways. In a Facebook survey carried out by YouGov between 13 May and 3 June last year, it revealed that a large part of the Ramadan experience is the shift of daily routine—from fasting from dawn to dusk, to
preparations for the day’s buka puasa and the Hari Raya festivities. People who experience a shift in habits are 2.5 times more likely to discover new brands, making Ramadan a key time for businesses. Discovery is certainly taking place across Meta technologies with 73% of Ramadan shoppers discovering new products/ services via Meta products, apps and services.
“It is important for brands to be aware of what’s important to their customers and the wider community and maybe even participate in causes that mean a lot to the community. Because brands are part of so many people’s lives, they have the power to direct their customers’ attention to important causes, and do so at scale,” added Nicole.
