According to Moody Investor, the country’s six largest banking groups are well positioned to face competition from innovative digital banks following the announcement by Bank Negara of the five new digital entrants.
The six banking groups are Malayan Bank Bhd, CIMB Bank Bhd, Public Bank Bhd, RHB Bank Bhd, Hong Leong Bank Bhd, and AMMB Holdings Bhd, the holding company for AmBank (M) Bhd.
Moody’s said the new entrants would increase deposit competition in the consumer and small business segments, however, the six largest banks will be able to fend off the competition due to their entrenched franchises and ongoing digital enhancements that will increase customer stickiness. They have been developing their own versions of ‘super apps’, which now allow customers to access the full suite of financial products and services, including digital payments for a wide variety of transactions using application programming interfaces,” it said.
These entities will also benefit from the government efforts to promote payment efficiency and interoperability, which include the implementation of DuitNow and DuitNow Quick Response codes, the country’s real-time retail payment system, and standardised QR code respectively. On April 29, BNM announced that five consortia namely Boost Holdings Bhd-RHB Bank Bhd, GXS Bank Pte Ltd-Kuok Brothers Sdn Bhd, Sea Ltd-YTL Digital Capital Sdn Bhd, AEON Financial Service Co Ltd-AEON Credit Service (M) Bhd-MoneyLion Inc and KAF Investment Bank Sdn Bhd won Malaysia’s digital bank licence.
In addition, the entry of digital banks will not materially affect the market shares of the largest incumbents over the next four to seven years because these digital banks will remain small,” Moody’s Investors Service opined. New entrants may take between 12 and 24 months to set up and pass an audit conducted by BNM before starting operations.
However, small incumbents will face greater competition from both the new entrants and the larger banks, and due to their limited resources, they will remain burdened by their legacy technology infrastructure. It added that Malaysia now joins other Southeast Asian countries, including Singapore, the Philippines, and Indonesia that have introduced digital banks into their banking systems.
