Loob Appoints Google FMCG Strategist to Drive The Company’s Digital Transformation

The owner of Tealive, Loob Holding, has appointed Ng Yau Chuan, Google’s FMCG Industry Manager as its Chief Marketing and Digital Officer to spearhead the group’s transformation towards being the top omni-channel beverage operator in South-East Asia.

Fondly known as “Yau”, Ng has been an industry manager at tech companies like Google and Facebook and has helped driven the digital transformation agenda in various verticals across Food & Beverage, Tech and Telco sectors.

Founder and CEO Bryan Loo said Ng had the ideal mix of tech, commercial and industrial experience to fulfil this mandate, having led campaigns in both digital transformation and marketing. With his balance of tech background and commercial and industrial experience, Loo added, the management has mandated him to steer the overall brand strategy forward and help realise the group vision of being the leading omni-channel F&B company in this region.

“As we aspire to go beyond offline experiences into digitally-led experiences, we need someone who can give us a fresh perspective from the other side of the lens. Yau can help us combine the best of both worlds to deliver the ultimate omni-channel experience for our customers in the region.

“We see going digital as a necessary part of our brand evolution to stay relevant and connected to our customers from all different age groups,” he said.

Yau graduated with double degrees in Economics and in Political Science from the University of Pennsylvania in the United States in 2010 and was an economic consultant in New York before returning to Malaysia in 2013.

His passion straddles digital transformation and marketing, having spent the better part of the last 12 years as an Industry Manager at tech companies like Google and Facebook and as head of sales at Agoda.

Having led the digital transformation agenda in various verticals across F&B, Tech and Telco, Yau is now primed to take up the challenge of driving forward Loob’s marketing and digital strategies.

“He said the consumer of today was plugged into the digital world from the very moment they woke up. They use digital channels to shop, bank, get food, get a ride, search for information, connect with friends, and entertain themselves.

“This is especially true in Southeast Asia, where 71% of all internet users order food online. This is not a one-off phenomenon as we know more than eight out of 10 consumers are extremely satisfied with the experience.

“My vision for Tealive is to leverage technology to bring more joy to every customer. A tech-enabled F&B brand which knows customers intimately through multiple digital touchpoints has the capacity to do this by offering unmatched convenience, customisation, and value.

“As the newly-minted marketing and digital leader for Loob, Yau has set out an internal agenda for the team too. “We must internally champion a culture of data-driven decision making and be hyper-focused on our customers’ changing preferences. Activating the right technology platforms will enable us to keep our ears close to the ground and keep our hands ever-ready to serve customers.”

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