With the pandemic shadowing over Malaysia for the past 2 years, many stay at home folks had time on their hand with some taking up hobbies like baking. In fact, there were those who became so successful in the craft that they continued baking as a commercial prospect and even went on to open full-fledged bakeries.
However, aspiring bakers are now faced with another difficult challenge- the rising cost of supplies. The turbulent economic climate coupled with commodity prices soaring has left prices of goods like wheat an essential ingredient for baking hovering at an all-time high. Other imported items are also facing price spikes that is leaving bakers in a quandary, to alleviate these concerns Bake with Yen, one of the largest baking supplies retailer, is rolling out a major price initiative BWY Everyday Low Price, which aims to support bakers.
Through the initiative, Bake With Yen commits to having a variety of halal-certified baking essentials favoured by bakers at the lowest prices in the market year-round.
Announcing the initiative, Group Chief Executive Officer, Alexandre Rosso said, “Globally, the entire retail industry is facing supply chain challenges, as well as rising input costs. This is why we are launching a major price initiative ahead of World Baking Day on May 17 — the BWY Everyday Low Price commitment. We want bakers nationwide to know that they can come to us for affordable baking essentials. We carry over 4000 products at our 92 stores nationwide, including international and local brands at different price points, and we serve hobbyists, part-time, and even professional bakers.”
This includes Ausicows butter, which at RM7.90 per 250g pack is the cheapest butter available in the market today, as well as Cottura chocolate and cream cheese, Good Earth nuts, and dried fruit, as well as Butterrich butter blend. BWY also carries a range of over 50 premixes, to make it easy for everyone to bake.
