The Straits Trading Company Limited and Malaysia Smelting Corporation Bhd have unveiled the master plan for Straits City , its flagship development in Butterworth, Penang. Spanning 40 acres, Straits City aims to be the beacon of smart and sustainable integrated development in Penang.
Comprising an integrated mix of residential, retail, hotel, and commercial components, Straits City is situated on the prime seafront central business district (“CBD”) of Penang Butterworth, offering unobstructed views of Penang Island.
Straits City’s first phase of development includes a 23-story 4-star hotel with a net lettable retail area of approximately 41,823 square feet (“sq ft”). It comprises 343 rooms, a retail podium and meetings, incentives, conferences, and exhibition (“MICE”) facilities. The Hotel and Retail podium is scheduled for opening in the third quarter of 2023.
At the ceremony today, Mr. Eric Teng, CEO of Straits Developments Pte Ltd said, “Upon completion, Straits City will help elevate Penang Butterworth as a city of the future that offers a multitude of business, hospitality, residence, and leisure experiences.”
Smart technologies will be utilized to enhance the quality of life in Straits City, which include artificial intelligence-driven security systems and the Internet of Things (“IoT”) solutions such as connected sensors, among others. These will contribute to a more efficient built environment management, better services for its community, and lower energy consumption for the entire Straits City.
Apart from that, Straits City will be introducing green features such as pedestrian-link bridges, walkways, and cycling paths that connect the various parcels within Straits City. This is anticipated to improve walkability and reduce the use of vehicles, thus leading to lower carbon emissions.
Straits City is poised to further enhance the positioning of Penang Butterworth as a trade and commerce center that is rich with history and heritage. At the same time, the Penang Government is set to revive Penang Butterworth’s commercial and industrial activities under Penang 2030 Vision. This is expected to stimulate the economic landscape of Penang Butterworth, which bodes well for Straits City.
Located in the heart of Penang Butterworth, Straits City is easily accessible via air, sea, road, and rail routes. It is about 30 minutes drive from Penang International Airport, 5-minute drive from the Penang Sentral Transportation Hub, a free-trade zone at North Butterworth Container Terminal, and the Penang first bridge. Moreover, Penang Butterworth is well-linked to other major cities and states with a broad network of roads, including the North-South Expressway.
Penang Butterworth’s excellent connectivity makes it ideal as the center of the future CBD of Penang. The upcoming projects that would further enhance connectivity under the Penang Transport Master Plan, include the Georgetown – Butterworth LRT Line, the Penang 3rd Link and the SkyCab.
