Grab Financial Group has announced that it will be launching GrabFin, a new brand for its digital payments, insurance, lending, and wealth management offerings.
The new application will offer users a single entry point to access payment, investment, and insurance services on the Grab app. It addresses a consumer preference indicated in a recent Nielsen survey where three in five consumers prefer to access all their financial services on one integrated platform.
“The GrabFin brand reinforces our promise to empower the six in 10 financially underserved in the region, by providing simple, accessible, and flexible financial services in a single platform that they are familiar with and already access daily,” said Kell Jay Lim, Head of GrabFin. “With GrabFin, access to financial services will be as simple as ordering a ride on the Grab app. Our customised products offer consumers flexibility and GrabPay’s multi-layered security features let them transact with peace of mind.”
Following its launch in Singapore and Malaysia, the GrabFin brand will be progressively rolled out in other Southeast Asian markets in the coming months.